Open Ai and the development of the Large Language Model (LLM) has boosted the amount of content on the internet. As a marketer and product owner, let's take a look at how you can take advantage of this and come out on top among all other Ai users.
Key takeaways:
- 3 easy steps to publish bulk content with Ai.
- Free keyword optimization tips without paying SemRush and Moz
- Link building or backlink is still very important to Google
- Schema Markup is a cost-effective way of indexing content and increasing impressions.
The Reality of Search Engines
Google documentation may claim a lot of things they can do with its technologies in place to rank and filter out spams. However, these algorithms are only used for countering specific cheating techniques. In reality, crawling and using ML to understand every webpage takes a lot of resources and costs money. In other words, Google does not have the capacity to crawl and process every webpage. Thus, “authority” is used; Google has shown preference to certain websites and platforms, such as Reddit and Quora.
I did a number of experiments and A/B testings, and I found out that search engines CANNOT filter out bulk Ai blog content. Out of the 500 webpages I published in both B2B and B2C blogs, they gained traction within 3-5 months. For example, my area phone campaign for a B2B telecom SasS increased click conversion by 180% and impression by over 250%. These numbers may not be impressive on its own, but the cost of it is just write and a free LLM tool. For a budget of just $3500-4000 per month, depending on your freelancer, over 200 webpages managed to reach the top page on Google. Here are the 3 steps to generate any content with Ai.
- Create a great template: optimize your prompt, information input and paragraph pattern format.
- Use a CMS that allows you to upload CSV files so you don’t have to copy and paste every paragraph.
- Revise in bulk and A/B test every 2 weeks. After the first 1-2 months, slow down the iteration to once per month.
Is SEO Dead?
Fundamentally, it's not, for some, yes. I never liked the SEO industries because there are too many “Gurus” and agencies claiming a lot of things that aren’t true. Here are some facts, at the end of the day, no matter how complex algorithms get, it's still a math formula that relies on pattern recognition. Your developer and marketing manager need to know the Google documentation well and know Google can’t achieve all the things they claim to be able to do. Content writers need to learn how to optimize content and keywords with LLM to rank better. Take the below as example:
PageRank and Backlinking
PageRank is fundamental to Google's success. It revolutionized search by ranking web pages based on the quality and quantity of links pointing to them, akin to academic citations, thereby prioritizing more authoritative and relevant content. While Google's ranking systems have evolved to incorporate advanced technologies like machine learning and natural language processing (NLP), PageRank, aka backlinking, remains to be extremely important to evaluating the interconnected web structure to assess the value of content. The Domain Authority (DA) is an estimate of Google's PageRank algorithm. In essence, you are all good if you have lots of average quality links from news channels and a few links in popular websites. This means that the backlinking, link building, link exchange agencies and networking are more valuable than ever.
Link Juice: follow and nofollow links
Link Juice refers to the value or authority that a webpage passes to another through hyperlinks, impacting the recipient page's ranking in search engines. This concept is rooted in Google's PageRank algorithm, where each link acts as a vote of confidence, enhancing the linked page's credibility and visibility. The technology behind Link Juice involves analyzing the quantity and quality of incoming links, the relevance of linking sites, and the context of the link within the content. Here are two link types that determine your value.
- Follow Links: Pass Link Juice, boosting the authority and ranking potential of the linked page.
- Nofollow Links: Do not pass Link Juice, preventing the linked page from gaining direct authority and ranking benefits from these links.
I wouldn't be concerned with this as it does not affect your overall performance.
Keyword Optimization
From the context of NLP (Natural Language Processing), keywords are essential terms or phrases extracted from content that signify its main topics or themes. NLP technology, such as Google's BERT and MUM models, determines the relatability of words and phrases by analyzing their semantic context and relationships within the text. To help markets understand SEO in a systematic way, many terms are created. For example, there is no such thing as long tail keywords from the perspective of machine learning. Keyword research is essentially building a list of queries paired with the number of times people searched on Google and the probability of being clicked. As the writer you need to optimize and spam those words in your article. Keyword list is like a bingo card, the more variations you write about a topic or keyword, the higher chance one of it will rank up, which, in return, will drag up your other content with related keywords. If you don’t want to spend money on SemRush and Moz, you can give ChatGPT top 10 searches of your query, including title and description, and ask it to filter out the keywords.
Structured Data and Schema Markup
Structured Data and Schema Markup involve embedding specific tags and metadata into web pages to help search engines understand the content more accurately. These tags provide explicit information about the page's elements, such as products, reviews, events, and more, allowing search engines to present rich snippets in search results. The technology behind this is Semantic Search Algorithms, which use machine learning to interpret and connect the structured data with user queries, enhancing the relevance and precision of search results.
This is useful in boosting your content visibility and having your pages reindexed once you add them in. All you need to do is set up a code in the front-end in your CMS and all your blogs will have the schema markups. However, if your pages are not engaging enough, they will be deindexed again. Note that this method only shows results when your website has a certain amount of traffic and is not new.
